Pakistan Electronic Media Regulatory Authority (PEMRA) has banned Zong 4G TV commercial for broadcasting objectionable scenes.
As we previously reported, PEMRA issued a notice to Pakistan Broadcasters Association (PBA) in this regard which mentioned that PEMRA received numerous complaints on indecent scenes in the ads of OPPO and Zong 4G, which did not align with the social and cultural norms of Pakistan.
Non-compliance: PEMRA Prohibits Broadcast or Re-Broadcast of "Zong 4G" Advertisement with Immediate Effect pic.twitter.com/Ki8HRX2oHW
— Report PEMRA (@reportpemra) March 24, 2017
Zong 4G TVC showed a group of boys and girls playing cricket together and in the next scene, a ball is seen hitting a guy between his legs.
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PBA was ordered to amend the advertisement by February 20, 2017, or else PEMRA would prohibit the ad under Ordinance 2002 section 27.
PEMRA has issued another notice (given below) titled “Non-compliance: PEMRA Prohibits Broadcast or Re-Broadcast of “Zong 4G” Advertisement with Immediate Effect”. The notice states that the advertisers had initially amended the said advertisement, but subsequently re-amended the ad and put the same objectionable visuals for which PEMRA is receiving complaints once again.
Under Section 27 of Ordinance 2002, PEMRA has now prohibited the broadcast and re-broadcast of said advertisement with immediate effect.
“In case of non-compliance by Satellite TV Channels, the Authority shall proceed against the violator(s) under Section 29 and 30 of the PEMRA Ordinance 2002.”
Section 29 & 30 of Ordinance 2002 (pdf)
- 29 (5) The Authority or as the case may be the Chairman, after issuing show cause notice to broadcast media or distribution service may seize its broadcast or distribution service equipment, or seal the premises, which is being used in contravention of the provisions of this Ordinance…
- 29 (6) The Authority may, after the licensee has been, given reasonable opportunity to show cause, impose fine up to one million rupees on a licensee who contravenes any of the provisions of this Ordinance…
- 30 (1) The Authority may revoke or suspend the license of a broadcast media or distribution service by an order in writing…
According to our readers, the Zong 4G ad aired yesterday and it didn’t have objectionable scenes.
