YouTube has unveiled its list of the most popular videos in Pakistan for 2024, showcasing the country’s diverse preferences in entertainment and information. This annual End-of-Year List highlights the moments that resonated most with viewers nationwide, reflecting Pakistan’s unique content consumption habits.
Here we take a look at Pakistan’s digital landscape through this year’s lists, which cover three categories: Top Trending Videos, Top Music Videos, and Top Creators. Pakistani creators uploaded more material than ever before in 2024, contributing to YouTube’s enormous growth. There was a 60% increase in the overall amount of time that local creators spent uploading content in the last year.
Here we take a look at Pakistan’s digital landscape through this year’s lists, which cover three categories: Top Trending Videos, Top Music Videos, and Top Creators. Pakistani creators uploaded more material than ever before in 2024, contributing to YouTube’s enormous growth. There was a 60% increase in the overall amount of time that local artists spent uploading content in the last year.
The top three songs of the year—a Punjabi hit, a Bollywood smash hit, and a soulful Pakistani ballad—show how different musical styles can bring people together.
Dramas and action flicks continue to dominate the list of most popular videos, proving that entertainment is king. Reaffirming Pakistan’s everlasting love for storytelling, local dramas like “Ishq Murshid,” “Jaan Nisar,” and “Kabhi Main Kabhi Tum” occupy the top three rankings. Popular South Indian action films like “Tiger Nageswara Rao” and “SKANDA” by Ram Pothineni attest to the appeal of action-packed cinema.
Here is the list of top YouTube creators:
Google’s Country Director for Pakistan Farhan Qureshi, said:
With over 65% of watch time on Pakistani content coming from viewers outside the country, these creators are showing their ability to speak to a global audience. Looking ahead, we’re excited about the possibilities of AI to take their content creation to the next level and build stronger connections with viewers.
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